What is Generative AI? Definition & Examples
These early implementations used a rules-based approach that broke easily due to a limited vocabulary, lack of context and overreliance on patterns, among other shortcomings. What is new is that the latest crop of generative AI apps sounds more coherent on the surface. But this combination of humanlike language and coherence is not synonymous with human intelligence, and there currently is great debate about whether generative AI models can be trained to have reasoning ability. One Google engineer was even fired after publicly declaring the company’s generative AI app, Language Models for Dialog Applications (LaMDA), was sentient. Some of the challenges generative AI presents result from the specific approaches used to implement particular use cases.
As deep learning and neural networks continue to advance, businesses will be able to use generative AI to create even more engaging and personalized experiences. These AI technologies help streamline business processes by reducing manual labor, improving efficiency, and enhancing the customer experience by personalizing content and recommendations. The application of generative AI technology includes improving search capabilities on e-commerce platforms, using voice assistants, and creating chatbots that can mimic natural language.
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Earlier techniques like recurrent neural networks (RNNs) and Long Short-Term Memory (LSTM) networks processed words one by one. Transformers also learned the positions of words and their relationships, context that allowed them to infer meaning and disambiguate words like “it” in long sentences. They are built out of blocks of encoders and decoders, an architecture that also underpins today’s large language models. Encoders compress a dataset into a dense representation, arranging similar data points closer together in an abstract space.
- Content across industries like marketing, entertainment, art, and education will be tailored to individual preferences and requirements, potentially redefining the concept of creative expression.
- Generative AI is a type of AI that is capable of creating new and original content, such as images, videos, or text.
- Originally built on OpenAI, we’ve now built an in-house semantic search engine based on state-of-the-art AI models.
As technology advances, increasingly sophisticated generative AI models are targeting various global concerns. AI has the potential to rapidly accelerate research for drug discovery and development by generating and testing molecule solutions, speeding up the R&D process. Pfizer used AI to run vaccine trials during the coronavirus pandemic1, for example. Notably, some AI-enabled robots are already at work assisting ocean-cleaning efforts. There are a number of platforms that use AI to generate rudimentary videos or edit existing ones. Unfortunately, this has led to the development of deepfakes, which are deployed in more sophisticated phishing schemes.
B. Challenges in training and optimizing generative models
Moreover, innovations in multimodal AI enable teams to generate content across multiple types of media, including text, graphics and video. This is the basis for tools like Dall-E that automatically create images from a text description or generate text captions from images. Artificial Intelligence (AI) has come a long way since its inception, from machine learning to deep learning and neural networks. Generative AI is the future of AI, and it’s changing the way we interact with technology.
Traditional methods of data analysis can be time-consuming, error-prone, and insufficient for processing the vast amounts of data that companies collect. AI-powered algorithms, on the other hand, can quickly sift through massive amounts of data, identify patterns, and generate actionable insights. This enables businesses to make informed decisions in real time, resulting in more effective marketing campaigns and better customer experiences. Generative AI refers to AI techniques that learn a representation of artifacts from data, and use it to generate brand-new, unique artifacts that resemble but don’t repeat the original data. Generative AI can produce totally novel content (including text, images, video, audio, structures), computer code, synthetic data, workflows and models of physical objects. By utilizing multiple forms of machine learning systems, models, algorithms and neural networks, generative AI provides a completely new form of human creativity.
Fine-tuning and transfer learning
Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.
One network, known as the generator, creates new data, while the other, known as the discriminator, evaluates its authenticity. Some popular generative AI models include OpenAI’s GPT (Generative Pre-trained Transformer), DeepArt, DALL-E, and StyleGAN. These models have demonstrated impressive capabilities in generating text, art, and images. Generative AI models have found applications in finance and trading, particularly in the realm of algorithmic trading. These models can analyze market data, identify patterns, and generate predictions for stock prices or market trends.
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The benefits of generative AI include faster product development, enhanced customer experience and improved employee productivity, but the specifics depend on the use case. End users should be realistic about the value they are looking to achieve, especially when using a service as is, which has major limitations. Generative AI creates artifacts that can be inaccurate or biased, making human validation essential and potentially limiting the time it saves workers. Gartner recommends connecting use cases to KPIs to ensure that any project either improves operational efficiency or creates net new revenue or better experiences. Generative AI has been around for years, arguably since ELIZA, a chatbot that simulates talking to a therapist, was developed at MIT in 1966. But years of work on AI and machine learning have recently come to fruition with the release of new generative AI systems.
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Generative AI enables users to quickly generate new content based on a variety of inputs. Inputs and outputs to these models can include text, images, sounds, animation, 3D models, or other types of data. The field saw a resurgence in the wake of advances in neural networks and deep learning in 2010 that enabled the technology to automatically learn to parse existing text, classify image elements and transcribe audio. Generative AI starts with a prompt that could be in the form of a text, an image, a video, a design, musical notes, or any input that the AI system can process.
Generative AI is a relatively new category that became wildly popular in the early 2020s. ChatGPT, which creates seemingly original text, is the poster child for this category. See ChatGPT, AI image generator, AI video generator, AI text generator and generative art.
Text Generation and Content Creation
Decoder-only models like the GPT family of models are trained to predict the next word without an encoded representation. GPT-3, at 175 billion parameters, was the largest language model of its Yakov Livshits kind when OpenAI released it in 2020. Other massive models — Google’s PaLM (540 billion parameters) and open-access BLOOM (176 billion parameters), among others, have since joined the scene.
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The generator creates new data, and the discriminator evaluates how realistic the generated data is. The two networks compete against each other, with the generator attempting to generate data that the discriminator will classify as real. This adversarial training process leads to the generation Yakov Livshits of increasingly realistic samples by the generator. Microsoft and other industry players are increasingly utilizing generative AI models in search to create more personalized experiences. This includes query expansion, which generates relevant keywords to reduce the number of searches.
Transformer-based models are a type of deep learning architecture that has gained significant popularity and success in natural language processing (NLP) tasks. Key concepts in generative modeling include latent space, training data, and generative architectures. Latent space is a compressed representation of data that captures its essential features. Training data serves as the foundation for learning and helps models understand the underlying patterns. Generative architectures, such as Variational Autoencoders (VAEs), Generative Adversarial Networks (GANs), auto-regressive models, and flow-based models, are the building blocks that enable generative modeling. Generative AI usually uses unsupervised or semi-supervised learning to process large amounts of data and generate original outputs.